American Management Association Online Self Study Program
Course Description  |  Table of Contents  |  Sample Chapter


Course Title: Keeping Customers for Life
Author: Joan Koob Cannie, Donald Kaplin
CEUs: 1
Price: $99.00
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Keeping Customers for Life, based on the best-selling AMACOM book of the same name, will set you on the path to 100% customer satisfaction and become your "bible" for achieving service excellence.

Learn how to:

  • Seize Customer Service Opportunities (CSO)
  • Resolve complaints and solving customer problems.
  • Apply the "I.D.E.A." Process (Identify, Diagnose, Explore, and Act)
  • Empower your frontline contact people to be proactive customer champions

Course Objective:

Understand strategies for improving overall customer satisfaction and the process for resolving customer complaints and problems.

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